He has a degree in Hotel and Restaurant Management from the Escuela Mexicana de Turismo, a degree he achieved with the thesis entitled Mexican Association of Hotels and Motels as a fundamental tool for the consolidation of the sector. At the end of the decade of the seventies, he completed a diploma in tourism marketing at the Inter-American Center for Tourism Training (Cicatur), of the Organization of American States (OAS). He also received a diploma in Senior Management of Public Enterprise at the  Institute National of Public Administration (INAP), and in Didactics at Higher Level, taught by the Secretariat of Public Education (SEP). He studied hospitality at Cornell University, Ithaca, New York.


In the academic field, he served as a professor and as deputy director of the Mexican School of Tourism. Shortly after, at 25 years of age, he founded his own educational institution, the Pan-American School of Hospitality (EPH), training 17,000 tourism professionals in 38 years of institutional life.


As rector of this institution, he established, among other achievements, the bachelor’s degrees in Hospitality, Gastronomy and Tourism Business Administration, as well as the postgraduate and Master’s Degree in Hospitality Management with recognition of official validity, for the first time in Latin America.


He also showed great leadership as President of the Associations of Tourism and Mexican Graduates of Private Academic Centers of Tourism (AMECAPT), thus forging a solid base to venture into the international plane, because in 1991 he formed the Pan American Confederation of Hospitality Schools , Gastronomy and Tourism (CONPEHT), which presided from that date until 1994 and which represents the most prestigious educational institutions in 26 countries, from Canada to Argentina; it also includes Spain.


In the private sector, he began as a “bell boy” until he reached the General Subdirection of Hotel del Paseo in Mexico City. He served in two administrations as Vice President of the National Confederation of National Chambers of Commerce Services and Tourism, Concanaco-Servytur.


He also assumed the position of National President of the Mexican Association of Hotels and Motels for the period 2000-2004. Throughout these four years, consolidated and unified this organization from 60 to 100 associations throughout the country, and even made it transcend in the international arena to chair and found the Latin American Confederation of Hotel and Restaurant Associations (FLAHR) and also assuming the Vice Presidency for Latin America of the International Hotel and Restaurant Association (IHRA). In the end, he became President of the National Tourism Confederation (CNT), the leading body of the tourism sector of our country, which brings together 160 associations, unions, chambers, unions and organizations representing companies belonging to various spins of this activity. From 2012 to 2017 he served as Secretary of Tourism of Mexico City, after the Head of Government of Mexico City, Miguel Angel Mancera, invited him to lead the destinations of this sector in the Mexican capital. At the same time, during the same period, he was president of the Technical Committee of the Mixed Fund for Tourism Promotion of Mexico City. He also served as president of the Consultative Group for the Training of Human Resources for Tourism in Mexico City and member of the Expert Group of the World Tourism Organization (UNWTO). In March 2017, Andrés Manuel López Obrador joined the campaign of the presidential candidate, and upon his triumph, he was invited by the President-Elect to occupy the Secretariat of Tourism, which took office on December 1. 2018, during the period 2018-2024. He is the author of 9 books and 5 diagnoses on tourism. He has given lectures in 36 countries and received a large number of recognitions throughout his 48 years of professional life.